Thursday, March 29, 2012
Dreamslide 10 Deadly Sins Consultants Make
1. Not Stressing Uniqueness. The most successful consultant are built around
a Unique Selling Proposition. Think about what it is that sets you
apart from your competitors, and then make that “USP” the engine that drives
all of your marketing and advertising efforts.
2. Failing to Test. If you don’t test systems, sales presentations, prices
and advertising copy you won’t know what the market wants, or what it will pay.
You’re just guessing – which can be disastrous. You might find a new approach
that out performs an old one by 25% – 50% without changing much at all.
3. Not Having Back-End Sales. The back end is vital to any successful training
business. If you can induce new clients to buy a complimentary product or
service from you within the first 6 weeks, you double the value of the client.
4. Failing to Address Clients Needs. By communicating with your clients,
find out what it is that they need/want most – and then make sure you satisfy
that need. If you don’t genuinely fill the needs you purport to fill, your
clients will soon abandon you.
5. Failing to Educate. Your clients and prospects won’t understand or
appreciate how unique what you do is or what benefit you provide unless you
point it out to them.
6. Making Clients Work Too Hard. How easy is it to do business with you?
How helpful is your staff when a client or prospect calls.
7. Failing to Explain Why. Whenever you make an offer, ask for a sale, run
a marketing campaign or offer your service at a specific price, always explain
why. The more believable and plausible your reasons, the more compelled
prospects will be to do business with you.
8. Failing To Market At All. We’ve found that most fitness professionals
don’t market at all or only market when their business is slow. You should be
marketing 52 weeks a year.
9. Forgetting Who Your Client Is. Always market to the people who are your
primary prospects. If you want to reach women 35-60, for example, your ads and
materials should specifically address them.
10. Having a Niche – You can’t be everything to everyone, so pick a target
market and be THE RESOURCE for them.
Dreamslide vs Elliptigo whats the difference
The
Elliptigo is quite different because the major axis of the ellipse makes an
angle of 20° with the horizontal movement . Thus, pedaling on the Elliptigo is
like walking on a steep uphill road and one can produce a mechanical power
close to regular pedaling power. However, the height extension of the movement
is not as large on the Elliptigo as on the Dreamslide (24 cm versus 34 cm).
Other
elliptical bikes, like the StreetStrider for example, have a kinematic which is
very "horizontal" and therefore which is not very efficient to propel
a vehicle (but however is interesting for exercising).
The
Dreamslide is not at all an elliptical machine because the movement is circular
like on a regular bike, but the pedal is much faster in the upper part of the circle
than on the lower part. So the motion is close to running with small steps but
raising high the knees.
The first
advantage of the circle upon the ellipse is that the pedaling movement takes
far less space (34 cm for the Dreamslide versus 60 cm for the Elliptigo). It is
the reason why the Dreamslide can be much shorter than the Elliptigo (total
length of 120 cm versus 190 cm) and much lighter (11 kg versus 18 kg).
The second
advantage is that, the perimeter of a circle is smaller than those of an ellipse
of the same height (the pedaling perimeter is of 107 cm for the Dreamslide
versus 136 cm for the Elliptigo). Therefore, the pedaling pace can be faster
with a circular trajectory than with an elliptical one for the same average
speed of the feet. And a high pace of pedaling is necessary to maintain a large
mechanical power (beyond 200 Watt). So, there are good reasons to think than
the horizontal ellipse (or even an ellipse with some incline) is not very
efficient for high power output (but it lacks some experiments to prove this
reasonable hypothesis).
The third
advantage of the Dreamslide's kinematic is that there is no upper dead spot
because the perceived leverage is very long in the upper part of the circle.
With a Dreamslide, one can be very strong on the complete trajectory of the
pedals. Thus, the gears are less essential than with a regular bike.
But the
Dreamslide is better for people who prefer a very handy (because of the 82 cm
wheelbase), light and responsive machine. Because of the APS, the Dreamslide
gives great accelerations and allows a very high power output with sufficient
training.
Kinematics: http://www.youtube.com/watch?list=UU1-lgWB2gJ9gvh_IAAUEBJA&v=dhaHzPcCdRI&feature=player_detailpage#t=0s
Dreamslide riding video: http://www.youtube.com/watch?v=xIpSvuW54jo&feature=player_detailpage#t=3s
Our Website: www.dreamslideamerica.com
Saturday, March 10, 2012
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